‘Win Clean’ anti-doping campaign launched
The Win Clean international anti-doping campaign has been launched today ahead of the London 2012 Games next year.
Leading sporting figures gathered in London’s Trafalgar Square to unveil the programme, which aims to make athletes competing at London 2012 aware of their rights and responsibilities surrounding anti-doping.
The Win Clean: Say No to Doping campaign is a partnership between the London Organising Committee of the Olympic and Paralympic Games (LOCOG); the World Anti-Doping Agency; and the Department of Culture, Olympics, Media and Sport. It is managed by UK Anti-Doping.
World Anti-Doping Agency Director General David Howman said: ‘All anti-doping programmes need to be supported by strong awareness campaigns, and ‘Win Clean: Say No To Doping’ will let athletes and their entourages know in no uncertain terms that doping will not be tolerated at London 2012.
‘It also sends out a very strong message to the next generation of athletes, and the millions of sports fans across the world, that doping is wrong: it is cheating, unethical and a serious health risk.’
London 2012 has also warned those who might be looking to illicitly performance enhance that the UK is taking stringent measures to make London 2012 the cleanest Games ever.
LOCOG Director of Sport Debbie Jevans added: ‘LOCOG fully supports this campaign. This will ensure that athletes coming to the Games understand their rights and responsibilities and the robustness of the anti-doping programme for London 2012.’
Win Clean also will be rolled out at London 2012 test events, with education sessions offering advice on all areas of anti-doping available to competing athletes.
